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SPRING WORKSHOP
Public Relations Publics
Saturday April 24 & 25, 2010 9:00-4:30 pm
James E. Grunig and Larissa A. Grunig
This workshop emphasizes management of the public relations function. More specifically, we will study theories of publics and organizational environments that show how publics arise and become active to the extent that they create a public relations problem for organizations. The general theory we have developed states that communication helps make organizations effective by building relationships with strategic publics. The theory incorporates several middle-range theories, including stakeholder theory, strategic management of public relations, a situational theory of publics, the behavior of activist groups and how organizations respond to them, and theories of symmetrical communication and its relationship to conflict resolution. It also builds on theories of relationships, environmental scanning, issues management, crisis communication, and media advocacy.
Thus this workshop will familiarize you with a body of knowledge on strategic management, publics, and activism. You will learn how to use that knowledge in the management of your public relations programs. You will gain competence in communication research and in the planning, management, and evaluation of public relations programs.
The workshop will be conducted as a seminar, whose success depends on the participation of its members. Although we will introduce the topics and relevant readings, you are expected to contribute your experience, your questions, and your beliefs to all discussions. A good deal of reading will be assigned, and we will not be able to discuss each reading in detail. You may need to skim some of the readings when time does not permit you to read them closely. However, it is extremely important that you become familiar with the readings so that you are exposed to and understand the broad body of knowledge on public relations publics.
CRN 36769 J610 Non-admitted credit section. Click here to register.
Non-credit option. Click here to register.
THE QUESTION OF TORTURE
Friday, February 19, 5:30- 7:00 pm
A lecture by Seymour Hersh, Pulitzer Prize-winning journalist and the first Distinguished UO Presidential Lecturer, Sponsors: The Carlton and Wilberta Ripley Savage Endowment, Clark Honors College and UO School of Journalism and Communication.
This is a free public event. Seating is limited at the White Stag Block. RSVP by calling 1-800-280-6218 or visit: center.uoregon.edu/WSB/hershlecture
COMMUNITY CINEMA SCREENING SERIES
As a part of the Community Cinema Program through ITVS, the Turnbull Center and OPB will be screening the following films at Turnbull Center on the dates listed below. This is a free public event. No rsvp required.
The Eyes of Me, Wed. 2/10, 6-8 pm, runtime 72 min
This documentary covers one year in the lives of four teenagers who have lost their sight. This film captures their struggle to fit in, prepare for college and live independently. Rotoscopic animation is used to portray the thoughts of the four teens, and challenges us to ponder how we would see ourselves if we couldn't see at all.
Dirt! The Movie, Wed. 3/17, 6-8 pm, runtime 86 min
Filmmakers Bill Benenson and Gene Rosow offer a witty but incisive look at dirt: what's in it, how it's used and how we must protect it. This film is adapted from the book Dirt! The Ecstatic Skin of Earth by William Bryant Logan.
Garbage Dreams, Wed. 4/14, 6-8 pm, runtime 82 min
Filmed over four years, “Garbage Dreams” follows three teenage boys in Cairo born into the trash trade in the world’s largest garbage village. The impenetrable labyrinth of narrow roadways camouflaged by trash is the home to 60,000 “zaballeen,” Arabic for garbage people.
The Horse Boy, Wed. 5/5, 6-8 pm, runtime 93 min
An intensely personal yet epic spiritual journey, “The Horse Boy” follows a Texas couple and their autistic son as they trek on horseback through Outer Mongolia in a desperate attempt to treat his condition with shamanic healing.
A Village Called Versailles, Wed. 5/19, 6-8 pm, runtime 68 min
Tucked away on the eastern edge of New Orleans, a community of Vietnamese refugees has thrived for 30 years in a neighborhood they call Versailles. This film recounts the residents’ successful fight against the opening of a toxic government-imposed landfill after Hurricane Katrina transformed their neighborhood.