Fall 2008 Professional Workshop: The Ethics of Strategic Communication
The Fall 2008 professional workshop in Portland -- The Ethics of Strategic Communication -- will explore the ethical issues most often encountered in public relations. It will address the causes, contributing factors, and attitudes that surround the moral dilemmas faced by communicators working within a client-based profession. It will also look at the methods of solving moral dilemmas, both traditional and contemporary, and how they can be applied to modern PR. Included will be: Professional ethics (including codes), common ethical systems, and a systematic approach to moral decision making. Topics will include conflict of interest, withholding information, social responsibility (including Greenwashing), and the new problems of New Media. Read more...